Ghana’s Local Content Regulations Must Be Win-Win for Investors and Ghanaian Businesses-AMCHAM – EBO Advocates

MRACH 29, 2018. The American Chamber of Commerce in Ghana (AMCHAM) and the European Business Organization (EBO) have reiterated their commitment to seeing the successful implementation of Ghana’s local content policies and regulations, stating that such policies and regulations must ensure win-win situation for investors and Ghanaians.

“AMCHAM and EBO members are interested in finding the right and capable local partners to work with” comments echoed by AMCHAM’s Executive Secretary, Simon Madjie, and EBO’s ExecutiveDirector, Nico Van Dar Staaldein at a joint event to deliberate on “Creating an Impactful Local Content Regulations for Ghana” held in Accra. Local content regulations have become topical in the oil and gas sector in Ghana, where operators see an emergence of multiple local content laws and regulations which they believe have the potential to affect their investments.

The event had a panel comprising Kwasi Abeasi, Chairman, Board of Directors of the Ghana Investment Promotion Centre (GIPC); Nana Osei Bonsu, CEO of Private Enterprise Federation; George Brakoh, Regional Manager, Local Supplier and Contractor Develpment, Newmont Ghana; David Addo Ashong, Founding Partner, Ashong Benjamin and Associates and Senyo Hosi, CEO of Chamber of Bulk Oil Distributors.

The panelists agreed that local content policies and regulations are important in bringing value and benefits to all stakeholders of the business-including shareholders, employees, suppliers and locals. The discussions bordered on policy coherence and predictability of fundamental condition required by investors.

Kwasi Abeasi was of the view that local content policies and regulations were important for certain industries, indicating that “local content regulations are genuine requests to share the benefits of businesses with the local population.”

Nana Osei Bonsu of PEF highlighted that local content policies usually cover four key elements: local contracts to provide local services and goods; providing local employment opportunities; local equity participation; and technology transfer. He stated that in the mining sector where Ghana has zero equity in companies operating in the sector, local content regulations were intended to share the value generated in the mining sector with Ghanaians. Nana Osei Bonsu cited the good example of Technip FMC, an upstream oil and gas service provider,that had invested in training local engineers, instead of using mostly foreign engineers.

Senyo Hosi of the Bulk Oil Distribution Chamber indicated that given Ghana’s infrastructure shortfall, huge investments is required from the private sector to fill the gap. He indicated that while the country increased its investment attraction activities, some of the local content policies had the potential to turn investors away. He cited policy incoherence regarding local content policy that had given investors wrong signals. He stated that local content policies had been helpful in promoting Ghanaian participation in the downstream oil and gas sector, however, he also noted that those foreign investors who had trail-blazed those sectors like Shell and Total, must be protected from inimical local content policies as they had over the years built local capacity.

George Brakoh of Newmont Ghana stated that local content policies must have a fine balance between meeting the supply needs of investors and the competence of local suppliers. In his view, companies like Newmont tend to benefit when they are able to obtain their required supplies locally. However, he stated that having supplies of poor quality have ripple implications in their supply chain. George recounted that Newmont had invested over the past 11 years in local content policies and have started reaping the benefits.

David Addo Ashong; a legal practitioner, indicated that most of his clients who are investors have raised concerns about an emergence of multiple local content regulations which he said is quite confusing. Also, according to him, there is a worrying situation where some of the local content policies are targeting ownership and equity participation which could turn investors away. He suggested that Ghana should consider a comprehensive local content policies.

Nana Osei Bonsu encouraged businesses to engage policy makers through their business chambers and raise red flags on implementation challenges with policies and regulations such as the local content laws.

Participants at the event also raised concerns about the cost of complying with the increasing number of local content regulations especially in the oil and gas sector. They also raised concerns about some new local content regulations that seemed to have retrospective effect especially on companies that had already made investment. They argued that existing contracts must protected to ensure continuity and investor confidence.

This AMCHAM-EBO joint event is to create a platform for dialogue among investors on issues that affect their business with the appropriate authorities capable of delivering solutions.

 

Signed:

Simon Madjie                               Nico C.M van Staalduinen

Executive Secretary                          Executive Director

AMCHAM GHANA                           EBO GHANA

 

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AmCham Farewell Luncheon for Ambassador Robert P. Jackson

U.S. Ambassador to Ghana, Robert P. Jackson through his tenure has contributed immensely to the development of the American Chamber of Commerce in Ghana. It is for this reason the Chamber organized a farewell luncheon to acknowledge his contributions.

The event which was hosted at the Labadi Beach Hotel in Accra was attended by Members of the Chamber.

In his remarks, Ambassador Jackson said, “I always welcome the opportunity to engage with the American business community, but it is sad that it’s already time to start thinking about saying goodbye to Ghana. While travel, scheduling conflicts, and the imminent departure of many of my team led us to convene this “farewell” event in March, just know that “I am not leaving yet!”

Ambassador Jackson has been in Ghana since 2015 and throughout this period, he has supported AmCham in various capacities through engagement, advocacy and hosting Annual General Meetings at his residence.

The Ambassador took turn in his remarks to state some achievements of his tenure. “Someone asked me the other day what I considered to be my major achievements since becoming ambassador. In looking over my tenure to date, I am especially proud of three major accomplishments: Improving literacy and healthcare; supporting democracy; and increasing trade.”

On trade, he said “I am proud of what we have done to increase our bilateral trade from $1.2 billion in 2015 to $1.6 billion in 2017. As a strong advocate for American businesses, I really enjoy seeing you succeed. I like to see us sell more American products, goods, and services here in Ghana. I like knowing that we are working to create and sustain jobs for our American citizens back home. U.S. exports to Ghana increased last year to $885.7 million, reversing a two-year decline and maintaining our positive trade balance.”

Click to read Ambassador’s full remarks.

As a gesture of appreciation, the Chamber presented the Ambassador and his wife with Certificate of Appreciation and some other gift items. President of the Chamber, Mr. Joe Mensah who presented the items reiterated the immense support the Chamber and its Members have received from the Ambassador through the years.

The team from the U.S. Embassy in Ghana – Tyrena Holley, Jimmy Mauldin and Joseph Snapp were also acknowledged for their immense support and contribution.

AmCham Members who have paid their dues were also presented with their Membership Certificate at the event.

 

 

 

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AmCham Member Spotlight | Herbalife Nutrition of Ghana Limited

Starting from the trunk of Mark Hughes’ car, Herbalife was launched in February 1980 with the selling of the “original” weight-loss programme. Herbalife went international in two years as it opens in dozens more countries with sales already topping the $2 million mark and climbing.

The Ghana subsidiary, Herbalife Nutrition of Ghana Limited was incorporated in November, 2011, as the first market in West Africa selling and marketing the company’s range of nutritional and dietary supplement products through a network of independent distributors.

Herbalife Nutrition products includes; Herbalife’s Weight Management range which is scientifically proven as an effective way to help you control your weight together with an active lifestyle, Herbalife Energy and Fitness products which are designed to help you feel refreshed and energized so you can get the most out of your day and Herbalife’s Targeted Nutrition range which has the right products to help you on your way to better long term health. Click here to access the full range of Herbalife Nutrition products. 

Mr. Frederick Amissah who is the Ghanaian Country Director of Herbalife Nutrition of Ghana Limited had a conversation with the Executive Secretary of the Chamber, Mr. Simon Madjie, watch what he has to say about Herbalife Nutrition below.

Implications of the Continental Free Trade Agreement on Businesses in Ghana

“Our peoples, our business community and our youth, in particular, cannot wait any longer to see the lifting of the barriers that divide our continent, hinder its economic take-off and perpetuate misery, even though Africa is abundantly endowed with wealth,”  AU Commission Chair Moussa Faki Mahamat.

 

Introduction

On March 21, 2018, 44 African countries signed the Africa Continental Free Trade Agreement (CFTA) in Kigali, Rwanda, setting the tone for what is expected to be one of the largest free trade areas in the world (the continent’s combined GDP is US$2.5 and has a projected population of 2.5billion by 2050). The CFTA will come into force when parliaments of least 22 out of the 54 African countries ratify the agreement.

 

Objectives of the CFTA

When in force, the CFTA will create a single continental market for goods and services, with free movement of business persons and investments, and thus pave the way for accelerating the establishment of the Customs Union. The agreement will also eliminate tariffs and boost intra-African trade by 52.3 per cent through the elimination of import duties and tariffs on 90% of goods traded within the continent. Intra-Africa trade under the CFTA will bring better harmonization and coordination of trade liberalization and facilitation and instruments across the Regional Economic Communities and across Africa in general. The CFTA is also expected to enhance competitiveness at the industry and enterprise level through exploitation of opportunities for large scale production, continental market access and better re-allocation of resources.

Components of CFTA

Three key components of the CFTA has been agreed: Protocol on (i) Trade in Goods which addresses the elimination of tariffs and quantitative restrictions on imported goods, (ii) Trade on Services to ensure transparency and provide for liberalization of the services sectors on the continent and (iii) Rules of Procedure and Settlement of Dispute to address trade disputes when they arise. The next phase of negotiations after implementation of the agreement is   the protocol for the protection of intellectual property rights, investments and competition policies.

 

Expected Impact of the Agreement

UNCTAD has indicated that a fully implemented CFTA would add US$ 17.6 billion (2.8 per cent) to Africa’s overall trade with the world and would stimulate Africa’s exports by US$ 25.3 billion (or 4 per cent). The highest positively impacted sectors according to UNCTAD would be agriculture and food, with a projected growth of 9.4 per cent. Industrial exports would see a boost of US$ 21.1 billion, a projected growth of 4.7per cent. UNCTAD also indicated that, a fully implemented CFTA would initially negatively impact customs revenue resources, it would however, augment real income for Africa by US$ 296.7 million (or 0.2 per cent) as a result of stimulated exports.

 

Potential Benefits for Business on the Continent

The African Trade Policy Center of the Economic Commission for Africa (ECA) in association with the African Union Commission compiled the following as meaning of the agreement in practical terms;

  • Elimination of Tariffs and Non-Tariff Barriers: African businesses, traders and consumers will no longer pay tariffs on a large variety of goods that they trade between African countries; Traders constrained by non-tariff barriers, including overly burdensome customs procedures or excessive paperwork, will have a mechanism through which to seek the removal of such burdens;

 

  • Cooperation and Harmonization Among Border Institutions: Cooperation between customs authorities over product standards and regulations, as well as trade transit and facilitation, will make it easier for goods to flow between Africa’s borders; Through the progressive liberalization of services, service suppliers will have access to the markets of all African countries on terms no less favourable than domestic suppliers; Mutual recognition of standards, licensing and certification of service suppliers will make it easier for businesses and individuals to satisfy the regulatory requirements of operating in each other’s markets;

 

  • Establishment of Regional Value Chains: The easing of trade between African countries will facilitate the establishment of regional value chains in which inputs are sourced from different African countries to add value before exporting externally; To protect against unanticipated trade surges, State Parties will have recourse to trade remedies to ensure that domestic industries can be safeguarded, if necessary; A dispute settlement mechanism provides a rule-based avenue for the resolution of any disputes that may arise between State Parties in the application of the agreement; Upon conclusion, the “Phase two” negotiations will provide a more conducive environment for recognizing African intellectual property rights, facilitating intra-African investment, and addressing anti-competitive challenges.

 

        Implications for Ghana

  • There is the urgent need to re-consider our manufacturing and agro-processing policies to reflect the new opportunities within the free trade area. Ghana’s pharmaceutical sector stands to benefit immensely from this initiative, as the sector appears competitive by exporting within the Sub-Region. This agreement will make it much easier for them to consider other regions of the Continent.

 

  • This Agreement will also have significant impact on the ability of the Country to attract FDI’s beyond the extractive industry. FDI’s upon successful implementation of this Agreement will now choose the Countries with minimum restrictions to the ease of doing of business, since from those countries; they can export to other parts of the continent. Ghana will be required to carry out robust business regulatory reforms and improvement in the ease of doing business, if we are to position the Country as one of the best places to do business on the continent.

 

  • In line with these reforms, Ghana must begin to explore the opportunity of working with other countries in West Africa to jointly pitch to investors. Instead of businesses putting up complete manufacturing plants in different Countries, this Agreement should make it possible for countries to jointly negotiate with Businesses to put different components of their manufacturing activities in their countries, instead of setting up full manufacturing plants in different countries to produce the same products.

 

  • Finally, Ghana must now operationalize its International Trade Commission (GITC) to deal with the possible incidents of dumping, which is likely to occur when the CFTA is fully operational.
The African Heads of States and Governments pose during African Union (AU) Summit for the agreement to establish the African Continental Free Trade Area in Kigali, Rwanda. (AFP)

This article is written by Simon Madjie, Executive Secretary of the American Chamber of Commerce in Ghana, to provide information to Chamber Members. The writer relied on data and information from the African Union, The Economic Commission on Africa & UNCTAD.

Courtesy Call by Officials of Japanese Embassy

Masamichi Yamashita,  First Secretary and Head of Economic Section and  Mitsuyoshi Asada, Researcher from the Japanese Embassy in Ghana paid a courtesy call on the American Chamber of Commerce in Ghana. The visit was to have talks with the Executive Secretary of the Chamber, Mr. Simon Madjie and to familiarize themselves with the operations of the Chamber.

Mr. Asada expressed great satisfaction of with reception received and said he looks forward to more meetings of this nature and future collaborations.