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Coca-Cola’s Social Intervention Towards COVID-19

By Albert Ludwig Botchway, AmCham Communications
By Albert Ludwig Botchway, AmCham Communications
Albert Ludwig Botchway is the Communications Officer at the American Chamber of Commerce in Ghana (AmCham Ghana), where he leads the Chamber’s communications strategy and brand visibility. He drives stakeholder engagement, media relations, and content initiatives that strengthen U.S.–Ghana business relations. His work supports trade, investment, data protection awareness, and innovation across the Chamber’s activities

Coca-Cola’s Social Intervention Towards COVID-19

COVID-19 has undesirably destabilized economies, rendered many vulnerable, and worst of it all cost the loss of human lives. Given these unfortunate effects of the pandemic, The Coca-Cola Bottling Company of Ghana, TCCBCG, in defiance of limited resources, speedily responded to the call of providing support to communities. This support was given in forms ranging from the donation of critical medical supplies, food items & beverages, and a public sensitization campaign about the disease.

We amplified our support to the fight against COVID-19 by donating 10 pesewas from the sale of each 1.5L PET product on the Ghana Market.

From the scale of the significant number of bottles we sell, we are able to make a meaningful contribution to the COVID-19 Fund which has been established by the Private Sector in Ghana.

Our initiative goes a long way to shore up the government’s effort in managing the pandemic which has taken a hit on the economy.

To enhance public sensitization on how to stay safe at all times, our 1.5L PET products bear labels that communicate COVID-19 prevention protocols prescribed by health authorities. This action is to ensure that we provide our consumers with the requisite information each time they grab a bottle of our products. Staying safe is indeed our priority.

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