AmCham Ghana, in collaboration with the U.S. Embassy in Ghana, held a two-day franchise training for about 50 Ghanaian businesses and entrepreneurs in Accra. The maiden franchise training event on How to Launch a Successful International Franchise Business was to equip participants with expertise on engaging with U.S. franchisors.

The two-day event saw remarks from the Deputy Chief of Mission at the U.S. Embassy in Accra, Nicole Chulick, and Chairman of the AmCham Ghana Franchising Committee/Executive Director of Mohinani Group, Ashok Mohinani. The training also featured lectures from industry experts, including Kay Ainsley, Managing Director at MSA Worldwide, and Eric Johnson, Global Franchising Team Lead at the U.S. Department of Commerce.

Franchising allows local companies to work closely with U.S. partners with extensive marketing, logistics, and financing expertise. The training also hosted a panel of industry practitioners from PwC, Cal Bank, Ecobank, Fareast Mercantile, U.S. Patent and Trademark Office, Kimathi & Partners, Ministry of Trade, Quality Insurance, Orkin Pest Control, and the Ghana Registrar General’s Office for discussions on Intellectual Property Rights; Local Legal, Tax, and Policy Considerations; Local Business Development and Financing for Franchises; and Running a Successful Franchise. 

Participants were presented with a certificate of participation by the Executive Secretary of AmCham Ghana, Simon Madjie, after their two-day intensive training from leading U.S. industry trainers and international and local experts about franchising contracts, how to build a strong franchising business, sources of revenue for each partner, local tax and legal issues, how to secure financing, and protect intellectual property rights, among other topics.