The African continent is a land of endless innovation and businesses on every corner of every country. From north to south, east, west, and everywhere in between, small and medium enterprises are springing up, creating vibrant and increasingly competitive markets across industries.
With so much going on, CPGs (Consumer Packaged Goods) like soaps, snacks, supplements, and all the others, can have a hard time breaking into a market and then standing out once they do. Fortunately, ePac’s flexible packaging offers the right solution to address this problem.
Since opening their first manufacturing facility in 2016, the mission has been clear – to help small brands obtain big brand presence, give back to the communities they serve, and contribute to the creation of a more sustainable, circular economy.
Accessible to brands of all sizes, ePac West Africa caters to a wide range of consumer products with custom-printed flexible packaging. AmCham Ghana Manager for Membership and External Relations, Jane Okyere-Aduachie, recently visited the company’s West Africa plant currently under construction in Accra, Ghana.
With ePac’s low minimum orders, start-ups in Ghana and across the subregion can order packaging with confidence. Businesses can request as much as they need without worrying about waste and obsolescence.
How consumers view and interact with packaging is constantly changing. Africa is no exception. Increasing market demand for consumer-friendly packages and enhanced product protection are just two of the key drivers behind flexible packaging being embraced as a feasible and cost-effective alternative. Innovative and more viable flexible packaging solutions like what ePac offers are the direction the world is going.
From the beginning, ePac was viewed as having the potential to be highly disruptive to the conventional flexible packaging market. In 2015, ePac was formed, and in April of 2016, ePac’s first location in Madison, Wisconsin, opened for business. In a few short months, market demand for ePac’s quick-turn, low minimum services started to unfold as the group had predicted.
The packaging partner you select must be reliable, consistent, and timely. ePac’s flexible packaging is produced locally and ships in 10-15 business days, 10 days for rollstock, and 15 days for pouches. With quick turnaround times, you have more time and flexibility to allocate to the rest of your production and distribution schedule.
ePac’s digital printing platform uses less energy, produces less waste, and has a smaller carbon footprint than traditional printing technologies. With the ability to order on demand, packaging obsolescence can now be eliminated, keeping unused plastic packaging out of landfill sites and waterways.
ePac also offers packaging with connected packaging, powered by unique serialized QR codes. Each package is unique, like a fingerprint. This allows brands to engage with consumers through personalized marketing messages, guard against counterfeiting, and track and trace their products from the farm to their table.
Customize your packaging to encourage repeat purchases and maintain product quality and integrity. Add customizable, premium features to your packaging, such as zippers and barrier layers, to preserve your product’s freshness by regulating moisture and oxygen penetration/intrusion and reducing waste.
By By Albert Ludwig Botchway, AmCham Communications
